Regarding The Witchy Elephant in the Room...

“Can someone purchase your products if they aren’t a witch? I don’t want to be disrespectful.”

Someone asked me this recently and I LOVE questions like this. Why? A lot of reasons.

1. Because I never would have thought someone would be thinking it

2. It takes a lot of guts to ask something like that and I have mad respect for that.

3. It gives me a chance to learn about how my work is being perceived.

4. It's also a trip to be asked this because I only "came out of the broom closet" publicly in August of this year, so it still feels weird even openly acknowledging my spirituality. 

Anyway, the short answer is: you definitely do NOT have to be a witch, Wiccan, or even spiritually inclined to use my products. I apologize if I’ve made anybody feel that is the case (I’ll admit I use a lot of #witchy hashtags but that’s not meant to exclude anyone, just extend my reach).

The long answer is: some of my creations (like the Spirit Bottles) may certainly seem silly if you aren’t witchy or Pagan, but for goodness' sake: I started the entire shop in 2011 by making Pitty Party Deodorant... Hardly spiritual >D

Back then, I grew the line for a few years to incorporate as much of what I had learned in my postgrad studies in Herbalism and Holistic Nutrition as I could, mainly focusing on what herbs could do for the physical body.

But after reading Staying Healthy With the Seasons by Elson M. Haas M.D. I became completely enamored with the concept of helping people adapt their lifestyle to coincide with the seasonal changes in nature. I read about other traditions as well, and the more I learned about seasonality in wellness the more I realized how much this resonated with ancient Pagan cultures and the Wheel of the Year. Then seeing how the elements Fire, Earth, Air, and Water correlated perfectly with the seasons and the plant medicines I was already using was what really sealed it for me. It's like my intuition was way ahead of me, and my brain just had to catch up.

So when you see me talking about the Pagan Sabbats like Mabon and Samhain, it’s not to teach you about witchcraft or religion. It’s to shed light on how ancient cultures lived in such a way to celebrate nature while simultaneously living at her mercy year-round. The symbolism involved in the endless cycle of death and rebirth in The Wheel of the Year provides a profound sense of appreciation and respect for every moment we have.

So do you have to be a witch to use my creations? Definitely not. Everything you choose to bring into your life is what you make it. If it’s a pretty candle that smells good and makes you smile, then that’s all it is. If that same candle is a tool someone else uses in practicing magick? Then that candle is magick. Other makers may feel differently, but that's my stance in my shop.

There’s nothing secret or taboo about a bath or a cup of tea. And it’s even pretty mainstream these days to practice breathing, meditating, and setting goals for how you want your life to be. In witchcraft we just call it grounding, setting intentions, and manifesting.

At the end of the day, all I really want is for y’all to have the best tools possible to create your own self-care rituals, however they may look. To find small, mindful habits you look forward to that are completely self-loving and soul nurturing, and then getting as into it as you are comfortable with.

Some folks can dedicate a whole day every week to self-care (I can hear the collective “HA”). Others (the ones who just laughed) just barely have time to put on their deodorant, but if you actually look forward to it, that’s still self-care! Rituals can be sneaky like that.

So find little things that feel good to you and you look forward to, then make them a habit. That’s your #radicalselfcare.


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